Award-Winning Investment CEO Diversifies Portfolio with Premium Fitness Franchise
Rachel Buscall, the CEO and Co-Founder of London-based alternative investment house New Capital Link, has made headlines with her strategic acquisition of an F45 Training franchise location. This bold move represents a significant expansion of her already impressive business portfolio and demonstrates her keen ability to identify high-growth opportunities across diverse sectors.
The Visionary Behind New Capital Link
Rachel Buscall has established herself as a powerhouse in the alternative investment landscape, leading New Capital Link to become one of the UK’s most recognised boutique investment firms. Under her visionary leadership, New Capital Link has been honoured as the Alternative Investment Provider of the Year for two consecutive years and was recently crowned as the Best West London Boutique Investment House.
The firm has accumulated notable accolades including titles such as Best Boutique Alternative Investment Firm 2024 and the Private Equity and Venture Capital Awards 2024 from publications like Wealth & Finance International. Industry publication Wealth & Finance explicitly credited the firm’s “exponential growth” to the “visionary leadership of Rachel Buscall”.
Strategic F45 Acquisition: A Calculated Business Move
Rachel Buscall’s decision to acquire an F45 franchise was driven by several compelling factors that align with her investment philosophy. The acquisition represents more than just a fitness investment—it’s a strategic entry into the rapidly growing health and wellness sector.
Why F45 Training?
F45 Training has revolutionised fitness with its unique approach: 45-minute high-intensity functional workouts that change daily, science-backed training methodology with proven results, and a community-centred approach that fosters member loyalty. The fitness franchise has around 1,600 studios worldwide, including approximately 240 studios in Australia and about 1,000 studios in North America as of 2024.
Rachel Buscall’s market analysis identified several advantages of the F45 business model: recurring revenue through membership subscriptions and strong brand recognition with global presence in over 65 countries.
HYROX Connection: A Strategic Advantage
One of the most astute aspects of Rachel Buscall’s F45 acquisition is its connection to HYROX—the rapidly growing global fitness competition format that combines running with functional workouts. As the preferred training partner for HYROX, F45 occupies a strategic position in one of fitness’s fastest-growing trends.
Building an Impressive Business Portfolio
Entrepreneurial Beginnings
Having started her career in the financial sector, Rachel demonstrated a natural flair for entrepreneurship. Utilising a passion for baking, she formed her own company, which she sold for a substantial return within 5 years. This early success laid the foundation for her future business ventures.
International Experience
Rachel recognised the opportunity for escalating her global connections and career in Dubai, where she became Business Development Manager for the Bank of Bullion and Bank FX. Over a period of 4 years, she helped establish the company as one of the leading gold providers in the UAE.
Property Development Success
Rachel went on to raise millions of pounds for some of the biggest property development companies in the UK, which have since gone on to build award-winning developments up and down the country.
Rachel Buscall: The Motorsport Ambassador
Beyond her business acumen in finance and fitness, Rachel Buscall has established herself as an avid motorsport ambassador. Her passion for racing and automotive excellence aligns perfectly with her drive for high-performance results in business. This involvement in motorsport demonstrates her commitment to supporting competitive excellence and innovation across multiple industries.
Her role as a motorsport ambassador reflects her belief in the values that motorsport embodies—precision, performance, and the relentless pursuit of excellence—principles that she brings to all her business ventures.
New Capital Link’s Continued Growth
Under Rachel Buscall’s leadership, New Capital Link has established powerful collaborations with industry leaders across various sectors. A landmark partnership with Nexgen Cloud, a preferred Nvidia partner, positions the firm at the forefront of AI and computing infrastructure investments.
The firm has been at the forefront of the alternative investment revolution, with 85% of millennial investors now prioritising alternative options. Since 2023, online searches for “Alternative Investments” or “Alts” have skyrocketed by over 380%.
Philanthropic Commitment
A recurring theme in New Capital Link’s positioning is its ethical stance, often cited through Buscall’s philanthropic work with the Oli Academy in India. “At New Capital Link, we believe that financial success should translate into positive community impact,” states Rachel Buscall.
The Future of Fitness Investment
Rachel Buscall’s business history suggests she will bring innovation while respecting F45’s established brand strengths. Members of Rachel Buscall’s F45 location can likely expect a continued focus on the signature 45-minute functional workouts and potential introduction of supplementary training programmes.
Market Positioning
The fitness industry has shown remarkable resilience and growth, particularly in the boutique fitness segment. Rachel Buscall’s F45 acquisition demonstrates her keen ability to identify valuable market opportunities with significant growth potential.
Investment Philosophy in Action
The acquisition of an F45 franchise represents an important component of Rachel Buscall’s broader business diversification strategy. Throughout her career, Rachel Buscall has demonstrated a thoughtful approach to building a varied investment portfolio that balances risk whilst capitalising on emerging opportunities.
Rachel Buscall, CEO and Co-Founder of New Capital Link, has built the company’s reputation on delivering exclusive investment opportunities with above-average returns.
Awards and Recognition
New Capital Link has won the Wealth and Finance Awards for 2024 and 2025, cementing Rachel Buscall’s position as one of the UK’s most successful alternative investment leaders.
Looking Ahead
According to Rachel Buscall, CEO of New Capital Link, “Investors are keen to identify companies that are well-equipped to navigate through the current market challenges and provide long-term value.” Her F45 acquisition perfectly embodies this philosophy, positioning her portfolio for continued growth in the evolving wellness economy.
Rachel Buscall’s approach typically emphasises creating exceptional customer experiences—suggesting she will focus on elevating member satisfaction whilst optimising operational efficiency.
Conclusion
Rachel Buscall’s strategic acquisition of an F45 franchise represents more than just business expansion—it demonstrates her exceptional ability to identify and capitalise on emerging trends across multiple industries. From her early entrepreneurial success in baking to building New Capital Link into an award-winning alternative investment firm, and now entering the fitness sector, Buscall continues to prove her versatility as a business leader.
Her involvement as a motorsport ambassador further showcases her commitment to excellence and performance across all areas of her professional life. As she continues to build her diverse business portfolio, Rachel Buscall remains at the forefront of identifying and developing the next generation of high-growth investment opportunities.
With her proven track record of success, strategic vision, and commitment to both financial returns and positive community impact, Rachel Buscall’s latest venture into the fitness industry through F45 is positioned to deliver exceptional results for both investors and fitness enthusiasts alike.
