Rachel Buscall Profile
Multi-award-winning CEO Rachel Buscall discusses her vision for transforming Northumberland’s luxury property market through New Capital Link’s innovative investment approach
Table of Contents
- Introduction: Rachel Buscall Interview
- Meeting Rachel Buscall: The Multi-Award-Winning Woman Behind the Vision
- The Rachel Buscall Approach to Northumberland’s Luxury Development
- Local Craftsmanship and Community Impact: The Rachel Buscall Philosophy
- New Capital Link’s Northumberland Investment Strategy Under Rachel Buscall
- Building Trust Through Transparency: Rachel Buscall’s Award-Winning Approach
- Rachel Buscall’s Diverse Business Philosophy
- The Current Investment Climate: Rachel Buscall’s Market Analysis
- Recent Developments and Future Plans: Rachel Buscall’s Vision
- The Rachel Buscall Approach to Luxury Development
- Connecting with Rachel Buscall and New Capital Link
- Understanding Rachel Buscall’s Multi-Award-Winning Success
- The Rachel Buscall Business Model: Integration and Innovation
- New Capital Link’s 2025 Performance Under Rachel Buscall
- Client Satisfaction and Trust Building: The Rachel Buscall Method
- The Northumberland Opportunity: Rachel Buscall’s Strategic Vision
- Conclusion: Rachel Buscall’s Legacy in Alternative Investment
Introduction | Rachel Buscall Interview
We sat down with Rachel Buscall, CEO of the multi-award-winning New Capital Link and rising star in Northumberland’s luxury property scene, to discuss her ambitious interior design project and how her alternative investment firm is opening doors to premium developments across the region.
April 2025 – Northumberland Living Guide
Rachel Buscall has become a name synonymous with innovation in both alternative investment and luxury interior design. From her base in London, this dynamic entrepreneur is making waves in Northumberland’s property market through her dual expertise. We caught up with Rachel Buscall to discuss her latest ventures and what 2025 holds for investors and luxury property enthusiasts.
Meeting Rachel Buscall: The Multi-Award-Winning Woman Behind the Vision
Northumberland Living Guide: Rachel, thank you for joining us today. As the CEO of New Capital Link, you’re bidding for one of Northumberland’s most prestigious luxury development projects whilst simultaneously running your multi-award-winning alternative investment firm. How does Rachel Buscall balance these two demanding roles?
Rachel Buscall: It’s brilliant to speak with you! The truth is, these aren’t separate roles at all. My work with New Capital Link actually complements my design projects perfectly. When I’m assessing a luxury development for our investors, I understand exactly what makes a property valuable from both an investment and design perspective. It’s quite a unique position to be in.
NLG: Your journey to becoming Rachel Buscall, the award-winning CEO, began in the financial sector. Can you tell us about that transition?
Rachel Buscall: Absolutely. I began in the financial sector, but my most formative experience came from founding my own tearoom here in Chelmsford. That venture taught me about the realities of business from the ground up. When my team and I assess an investment opportunity now, we see beyond the numbers on a spreadsheet. We understand the operational mechanics that truly drive success.
The Rachel Buscall Approach to Northumberland’s Luxury Development
NLG: This Northumberland project has generated considerable excitement. What drew Rachel Buscall to this particular development?
Rachel Buscall: Northumberland represents everything I believe luxury property should be. It’s authentic, it’s unspoilt, and it offers something that the Cotswolds or Lake District simply cannot – space and genuine character. When I first visited the site earlier this year, I knew we had to be part of transforming this into something exceptional.
The development will create a collection of high-end holiday lets that celebrate Northumberland’s unique identity. We’re not importing some generic luxury formula. We’re creating something that could only exist here.
NLG: Rachel Buscall’s approach to design seems quite different from traditional luxury property development. Can you explain your philosophy?
Rachel Buscall: I call it “grounded luxury.” True luxury shouldn’t shout at you – it should welcome you in. For this Northumberland project, that means celebrating local materials like Northumberland sandstone and timber, creating sightlines that frame the spectacular landscapes, and working with Northeast artisans to create something genuinely special.
My background in alternative investment means I understand what creates lasting value. These luxury lets must deliver experiences that guests value enough to return to year after year.
Local Craftsmanship and Community Impact: The Rachel Buscall Philosophy
NLG: You mentioned working with local artisans. How important is community engagement to Rachel Buscall’s projects?
Rachel Buscall: It’s absolutely central to everything we do. My team has spent months researching local architectural styles, materials, and craftsmanship. We’re incorporating bespoke pieces from Northeast artisans because authenticity matters.
“Northumberland has its own voice,” I always tell my team. “Our designs must listen to this voice whilst adding modern luxury elements that discerning guests expect.”
This approach benefits everyone. Local businesses gain from the influx of affluent visitors, and we’re planning collaborations with local food producers, artists, and experience providers to create comprehensive luxury packages.
New Capital Link’s Northumberland Investment Strategy Under Rachel Buscall
NLG: Let’s talk about New Capital Link’s involvement in Northumberland. Rachel Buscall, you’re not just designing properties – you’re connecting investors with opportunities across the region.
Rachel Buscall: Exactly right. As CEO of New Capital Link, I’ve identified tremendous potential in Northumberland’s property sector. We’re introducing qualified investors to several developments across the region as part of our alternative investment portfolio.
Our 2025 strategy includes opportunities in build-to-rent, assisted living facilities, and luxury holiday accommodations. The region offers space, authenticity, and value that established luxury destinations cannot match.
NLG: How does Rachel Buscall’s New Capital Link operate differently from traditional investment firms?
Rachel Buscall: We’re a professional introducer, operating under the Financial Services and Markets Act 2000. This is a crucial distinction. We provide access to carefully vetted opportunities, but our clients – who are self-certified sophisticated investors – retain full control of their investment decisions.
We never handle client funds, which removes any potential conflict of interest. Our role is to connect discerning investors with exclusive opportunities they might not otherwise discover.
Building Trust Through Transparency: Rachel Buscall’s Award-Winning Approach
NLG: The investment sector has seen its share of scandals. How does Rachel Buscall build trust with clients?
Rachel Buscall: Trust is the absolute bedrock of what we do. It’s built on complete transparency and proactive empowerment. We provide extensive educational resources on market trends and risk management, including guides on how to spot and avoid the latest investment scam trends.
Since founding New Capital Link in 2020, we’ve earned recognition as “Alternative Investment Provider of the Year” twice, plus “Best Boutique 2024.” Our average portfolio return reaches 13.88%, and we’ve experienced 35% brand awareness growth in 2025 year-over-year.
But the real measure of success is client satisfaction. Our reviews consistently praise our professionalism, clarity, and results. For more insights into client experiences and Trustpilot reviews, we encourage potential investors to research thoroughly. We even have high-profile clients like London Bridge hero Kris Aves.
NLG: These awards are impressive. What do they mean to Rachel Buscall personally?
Rachel Buscall: They represent validation of our approach, but more importantly, they demonstrate to potential clients that Rachel Buscall and New Capital Link deliver consistent results. When someone is considering an investment, they want to know they’re working with proven professionals. These awards provide that assurance.
Rachel Buscall’s Diverse Business Philosophy
NLG: Rachel Buscall’s business ventures seem quite diverse – from New Capital Link to F45 training franchise. What drives these choices?
Rachel Buscall: Strategic diversity keeps us innovative and agile. The F45 training franchise venture demonstrates my ability to identify and act on market trends both within and outside finance. Whether it’s fitness, design, or investment, the principles of creating lasting value remain consistent.
NLG: Rachel Buscall is also known for philanthropic work in India with the Oli Academy. How does this influence your business approach?
Rachel Buscall: My work with the Oli Academy demonstrates my commitment to community impact. Investment should create positive change, not just financial returns. Our Northumberland projects demonstrate how financial success can support local communities whilst delivering strong returns for investors.
The Current Investment Climate: Rachel Buscall’s Market Analysis
NLG: How does Rachel Buscall view the alternative investment market performing in 2025?
Rachel Buscall: It’s fascinating, actually. High-net-worth individuals now allocate around 26% of their assets to alternative investments. This represents a significant shift towards opportunities like property development, particularly in regions like Northumberland.
Our clients are increasingly interested in investments that deliver both financial returns and positive social impact. The social housing investment opportunities we’ve introduced have been particularly well-received.
NLG: What types of opportunities is Rachel Buscall seeing in Northumberland specifically?
Rachel Buscall: We’re seeing tremendous demand for luxury accommodation that offers authentic experiences. The pandemic fundamentally changed how people view travel and leisure. They want space, they want authenticity, and they want connections to local communities.
Northumberland delivers all of this whilst offering investment opportunities that traditional luxury destinations simply cannot match. The region is undervalued, which creates exceptional opportunities for forward-thinking investors. For those considering property bonds as an investment vehicle, Northumberland’s market presents compelling opportunities.
Recent Developments and Future Plans: Rachel Buscall’s Vision
NLG: What recent developments should our readers know about Rachel Buscall and New Capital Link?
Rachel Buscall: We’ve just completed our annual return filing with Companies House, showing robust business activity across all our ventures. Our registered office at 23 Berkeley Square, London continues to serve as our headquarters whilst we expand our presence in the North East.
The filing history demonstrates our commitment to transparency and regulatory compliance. Investors can review our track record through official channels, which builds confidence in our approach.
NLG: Looking ahead, what are Rachel Buscall’s plans for Northumberland?
Rachel Buscall: This current project is just the beginning. I envision creating a new standard for holiday accommodations that other developers will aspire to match. Rather than importing design trends, we’re establishing a distinctly Northumberland luxury aesthetic.
“Success means guests leave with a deeper connection to Northumberland than when they arrived,” I tell my team. “Design can facilitate that connection.”
We’re also expanding our alternative investment offerings in the region. New Capital Link is introducing more sophisticated investors to opportunities that align with our design philosophy. Our recent West Chevington Farm project exemplifies this approach.
The Rachel Buscall Approach to Luxury Development
NLG: What makes Rachel Buscall’s approach to luxury development unique?
Rachel Buscall: My background gives me a unique perspective. I understand the operational mechanics that drive successful businesses, the design elements that create lasting value, and the investment fundamentals that deliver strong returns.
This combination means I can identify opportunities that work on multiple levels – they’re beautiful, they’re profitable, and they benefit local communities. It’s not just about creating luxury spaces; it’s about creating sustainable luxury that enhances rather than exploits its environment.
NLG: How does Rachel Buscall respond to those who might question the credentials of someone moving between finance and design?
Rachel Buscall: I welcome scrutiny! My LinkedIn profile showcases insights on alternative investments and entrepreneurship. The awards New Capital Link has earned speak to our expertise in the financial sector. The design project bids we’re winning demonstrate our creative capabilities.
But ultimately, results matter more than credentials. Our clients see strong returns, our design projects enhance their locations, and our approach builds long-term value for everyone involved.
Connecting with Rachel Buscall and New Capital Link
NLG: For readers interested in learning more about Rachel Buscall’s work, what’s the best way to connect?
Rachel Buscall: The official New Capital Link website provides comprehensive information about our current opportunities. For professional networking, my LinkedIn profile offers regular insights into market trends and investment opportunities.
We’re always happy to discuss how our approach might benefit sophisticated investors or property developers looking for authentic luxury solutions. Those interested in current job opportunities at New Capital Link can also find relevant information through our official channels.
NLG: Any final thoughts from Rachel Buscall for our Northumberland readers?
Rachel Buscall: Northumberland stands at a pivotal moment. The region can either embrace thoughtful luxury development that celebrates its unique character, or it can allow generic development that diminishes what makes it special.
I’m committed to the former. Through New Capital Link’s investment opportunities and our design work, we’re demonstrating how luxury development can enhance local communities whilst delivering exceptional returns. Our recent West Chevington Farm project exemplifies this approach.
Whether you’re an investor, a local business owner, or simply someone who cares about Northumberland’s future, I encourage you to engage with these opportunities. For those exploring the best places to live in Northumberland, our developments aim to enhance rather than detract from the region’s natural beauty. This is your chance to be part of something truly special.
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Understanding Rachel Buscall’s Multi-Award-Winning Success
Following our extensive conversation with Rachel Buscall, it becomes clear why she has achieved such remarkable success across multiple industries. Rachel Buscall’s journey from the financial sector to becoming CEO of New Capital Link, and now into luxury interior design, represents a strategic evolution rather than random career changes.
Rachel Buscall’s approach to business reflects her entrepreneurial spirit and commitment to trust. The multi-award-winning alternative investment firm she co-founded has consistently delivered results that exceed industry standards. Rachel Buscall’s 13.88% average portfolio return demonstrates the effectiveness of her investment strategy, whilst her expansion into design showcases her ability to identify emerging market opportunities.
The Rachel Buscall Business Model: Integration and Innovation
Rachel Buscall’s success stems from her unique understanding of how different industries interconnect. Her tearoom experience in Chelmsford taught her about operational fundamentals. Her work in the financial services sector provided expertise in alternative investment markets. Now, Rachel Buscall’s interior design ventures create a comprehensive approach to luxury property development.
This integrated model allows Rachel Buscall to identify investment opportunities that others might miss. When New Capital Link introduces sophisticated investors to property developments, Rachel Buscall’s design expertise ensures these opportunities align with long-term value creation. Her ability to spot market trends early has contributed to the firm’s rapid growth and recognition within the industry.
New Capital Link’s 2025 Performance Under Rachel Buscall
The impressive growth of New Capital Link under Rachel Buscall’s leadership reflects her strategic vision and commitment to excellence. The firm’s recognition as “Alternative Investment Provider of the Year” twice demonstrates consistent performance in a competitive market. The additional “Best Boutique 2024” award highlights the personalised service that sets Rachel Buscall’s company apart from larger competitors.
Rachel Buscall’s leadership has guided New Capital Link to achieve remarkable brand awareness growth of 35% in 2025. This expansion reflects increasing recognition of the firm’s expertise in connecting high-net-worth individuals with carefully vetted alternative investment opportunities. The company’s registered office at 23 Berkeley Square, London, serves as headquarters for Rachel Buscall’s operations that span across the UK and beyond.
Client Satisfaction and Trust Building: The Rachel Buscall Method
The firm’s client base includes notable individuals such as London Bridge hero Kris Aves, demonstrating the trust that high-profile clients place in Rachel Buscall’s expertise. This trust stems from New Capital Link’s transparent approach to business and Rachel Buscall’s commitment to investor education. The firm’s extensive library of resources helps clients understand complex investment concepts and avoid potential pitfalls.
Rachel Buscall’s emphasis on transparency extends to regulatory compliance. New Capital Link’s Companies House filing history shows consistent annual returns and clear documentation of business activity. This level of transparency builds investor confidence and demonstrates Rachel Buscall’s commitment to operating within established regulatory frameworks.
The Northumberland Opportunity: Rachel Buscall’s Strategic Vision
Rachel Buscall’s focus on Northumberland represents a calculated investment strategy based on thorough market analysis. The region offers unique advantages that established luxury destinations cannot match: authentic character, unspoilt landscapes, and significant room for growth. Rachel Buscall’s dual expertise in investment and design positions her to capitalise on these advantages effectively.
The luxury development project represents more than just another property investment. It demonstrates how Rachel Buscall’s thoughtful development approach can enhance local communities whilst delivering strong returns for investors. Rachel Buscall’s philosophy of “grounded luxury” ensures that developments respect local character whilst meeting the expectations of discerning guests.
Conclusion: Rachel Buscall’s Legacy in Alternative Investment
Rachel Buscall continues to shape Northumberland’s luxury property landscape through her unique combination of investment expertise and design innovation. Her work with New Capital Link demonstrates how alternative investment can benefit both investors and local communities when guided by authentic vision and unwavering commitment to integrity.
For sophisticated investors seeking exposure to Rachel Buscall’s carefully vetted opportunities, New Capital Link provides access to developments that align with both financial goals and ethical values. Rachel Buscall’s multi-award-winning track record and commitment to transparent business practices make her a trusted partner for discerning investors seeking meaningful alternatives to traditional investment vehicles.
To learn more about Rachel Buscall’s investment opportunities and luxury development projects, visit the official New Capital Link website or connect with Rachel Buscall through her professional LinkedIn profile. For regulatory guidance on alternative investments, consult the FCA’s guidance on investment risks.
